The Role of Carbon Credits in Higher Education’s Sustainability Journey
Ryder Jones, Roberts Environmental Center at Claremont McKenna College
We invited students from Claremont McKenna College’s Roberts Environmental Center (REC) to provide their perspectives on key issues related to carbon markets. Here is a series of articles they have developed as part of a market research project in which Tradewater participated. These views are theirs and do not necessarily reflect Tradewater’s views — but in the interest of stimulating conversation we think they are valuable to share.
Key Notes
Carbon offsets allow campuses to immediately compensate for unavoidable emissions, supporting long-term climate goals
- Leading schools like Pomona, Duke, Allegheny, and Wesleyan are investing in high-quality, verified offsets
- Offsets work best when used in combination with direct decarbonization efforts, not instead of them
As more colleges and universities step up their climate efforts, one question keeps coming up: what about the emissions they just can’t cut right now? Necessary flights, heating older buildings, and running lab equipment aren’t things that can be eliminated overnight. But as the urgency of the climate crisis grows, delaying action isn’t an option either.
That’s why more and more institutions are turning to carbon offsets. They are investing in verified emissions reduction and removal projects as a near-term way to take responsibility for their climate impact. When used thoughtfully, offsets provide real climate benefits, complement on-campus sustainability efforts, and signal a deeper commitment to climate action.
Offsets as a Practical Solution
Across the country, colleges are making big moves: putting up solar panels, making buildings more energy-efficient, and reworking how people get around campus. But even with the most ambitious plans, there are always some emissions that are hard to avoid.
Offsets give schools a way to account for those emissions by funding climate-positive projects elsewhere, like methane-capture or industrial emission-abatement projects. These investments don’t replace on-campus action, but they do help institutions make good on their climate promises today.
At Pomona College, for example, carbon offsets are helping the school compensate for unavoidable emissions, such as those from study abroad flights, while it continues campus-based upgrades. Wesleyan University takes another approach: adding a surcharge to all air travel that is then used to offset the resulting emissions. In 2014, the trustees of Middlebury approved a plan to conserve 2,100 acres of the school’s Bread Loaf campus in perpetuity. Blue Source, a carbon accounting company, assessed the land and quantified carbon credits based on the amount of carbon dioxide sequestered and stored by the Bread Loaf forest. These various models offer flexible and effective ways for schools to integrate offsets into broader climate strategies.
And let’s be clear: carbon offsets are not a one-size-fits-all solution. Many campuses are making serious sustainability progress without relying on them, and that’s equally valid. The point is that offsets are one tool in a growing toolkit that, when used right, can make a big difference.
Why Now?
The climate crisis demands urgency. And while long-term solutions like electrifying heating systems or building new solar arrays take time, offsets can deliver immediate emissions reductions.
This is especially important as students increasingly demand that schools act now, not in five or ten years. According to research cited by The Princeton Review, nearly two-third of students and parents say having information about a school’s commitment to the environment would impact their decision to apply to or attend it.
That’s a clear message. High-quality carbon offsets offer schools a visible, verifiable way to show they’re serious about climate action, right now, not just in their future plans.
Not All Offsets Are Created Equal
It’s true: the offset market has had its share of controversy. But that’s exactly why verification and transparency matter so much.
Offsets should be third-party verified, demonstrate additionality (meaning the project wouldn’t have happened without the offset), and offer clear documentation. The nonprofit Second Nature has been a leader in this space, offering excellent guidance for higher education institutions navigating the carbon markets. Their 2025 Carbon Markets & Offsets Guidance breaks down how to source high-quality offsets and avoid common pitfalls.
Duke University, who’s partnered with Second Nature, offers a great case study: their internal process for reviewing potential offset projects includes strict vetting to ensure credibility and impact. Allegheny College, another Second Nature partner, has also incorporated offsets as part of a broader sustainability plan, using them to reach carbon neutrality while continuing to improve campus infrastructure.
The takeaway? Done right, offsets can be credible, effective, and aligned with institutional values.
Offsets and Accountability
Critics of carbon credits sometimes suggest they allow institutions to “buy their way out” of real climate action. Some offsets, especially poorly monitored or short-lived ones like questionable reforestation projects, may not deliver the long-term emissions reductions they promise. This is a concern, but it’s not the full story.
Offsets only work when they’re used as part of a broader climate strategy. They should complement, not replace, direct emissions reductions. Fortunately, that’s exactly how most leading institutions are using them.
The responsible approach is twofold: cut emissions on campus, and invest in verified offsets for what can’t be avoided yet. Schools that follow this path, like Pomona, Duke, Allegheny, and Wesleyan, are showing how offsets can be part of a serious, accountable climate plan.
Final Thoughts
Higher education has long been a proving ground for ideas that shape society. Today, it has a new opportunity: to lead the way on climate action. By using carbon offsets wisely, alongside deep decarbonization efforts, colleges can model what credible, immediate climate leadership looks like.
